The Lexicon of Sustainability

The Lexicon of Sustainability is a web series based on a simple premise: people can’t be expected to live more sustainable lives if they don’t even know the most basic terms and principles that define sustainability.

In all, nearly two hundred leaders in food and farming from across the country have contributed their valued experiences to this rapidly growing Lexicon of Sustainability. These insights serve as the centerpiece for a series of short films which educate, engage and activate people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America.



“KNOW YOUR FOOD” is a short film series which introduces viewers to the terms and principles that enable them to be more responsible, sustainably-minded consumers. For this series, we’ve worked closely with hundreds of thought leaders from every aspect of our food system to explain the real cost of cheap food, we’ve explored concepts like GMO and Organic, and we have discovered solutions to such challenges as food waste and seafood fraud. By learning these key principles, consumers can do their part to fix our food system. Filmmakers Douglas Gayeton and Laura Howard-Gayeton have turned their pioneering method of mixing hand-written text with photo collage into a stunning collection of short films that mix animation by Pier Giorgio Provenzano with live action interviews with food producers from across the country. The Lexicon of Sustainability™ shorts are a Rumplefarm production, funded and presented by ITVS and the Corporation for Public Broadcasting, with residual funding through a crowdsourced platform. Watch them below!


Images and Films by Douglas Gayeton & Laura Howard-Gayeton

The Lexicon of Sustainability


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